Challenge
URBANYEG was a local not-for-profit focused on creating a community around photographers, as well as promoting and contributing to mental health initiatives. While URBANYEG had a well-established community on Instagram, they felt like they had much more to say. They wanted to create a website, and ultimately a blog, to discuss mental health initiatives and write blog posts aimed at the community.
What Did We Do?
I was brought on as the Communications Manager for this new stage of URBANYEG’s online journey. My role was to consult on digital marketing tactics specific to Instagram, and take the URBANYEG team through branding sessions that would ultimately determine the key messaging and copy for the new website.
I put together exercises to develop:
- Mission and vision statements
- Value statements
- Brand voice and identity
Results
The URBANYEG website launched, and I continued to consult on the blog and overall promotion strategy. Additionally, I manage the URBANYEG Instagram account.
You can find the digital strategy I put together for UrbanYEG here: UrbanYEG Digital Strategy Document
MARINA KHONAISSER 