Challenge
Promote the 2017 Dream Home Lottery through engaging and informative content that would encourage people to buy tickets and support the local community.
What Did We Do?
I served as both the Account Manager and the Content Marketing Specialist on this account. I managed both the client’s expectations and the overall content strategy for the entire campaign, which lasted approximately two months.
So, what did I come up with?
Blogs
Strategy: Showcase Dream Home sponsors and recipients while conveying the key messages of the Dream Home campaign to the audience.
Once published, the blogs were strategically distributed across all Red Deer Kinsmen social media platforms (i.e., Facebook, Instagram, and Twitter).
Graphics
I created all the graphics used in this campaign to promote ticket sales and upcoming deadlines.
I created all of the content for Facebook, Instagram, and Twitter. Facebook was where our largest audience was, and my mission was to promote the 2017 Dream Home, all while connecting with the local community and supporting it.
Results
- 400+ Facebook likes in total across all posts related to the Dream Home campaign.
- 20+ shares on Facebook across all posts related to the Dream Home campaign.
- Reach of over 10,000 in total on Facebook through strategic advertising.
MARINA KHONAISSER 