Challenge
Create and execute a strategic digital campaign that focused on the Loop Phone Booth as a solution to the open concept office space for CEOs and business owners.
What Did We Do?
I served as the Account Manager and Strategist on this campaign. Working with the Managing Director at Social Lite and the team at ONETWOSIX Design, we crafted a digital campaign plan to generate leads for a Loop Phone Booth Price Guide that included:
- Blog content
- Facebook posts
- LinkedIn posts
- Google AdWords
After the strategy phase, I worked with a Content Specialist to create the campaign assets, and help guide the content strategy, which can be read here: Loop Client Brief
I also guided the ONETWOSIX Design team on copy for the pricing guide, as well as other marketing materials such as the CTAs on their website.
Facebook samples
Blog
Results
- In one month, we were able to generate 106 opt-ins for the Loop Phone Booth Price Guide. There are now over 500 opt-ins for the price guide.
- We increased sessions to the Loop website from 714 in March to 1,374 in April and continue to do so month over month.
- The team at ONETWOSIX Design have seen sales increase in just one month.
MARINA KHONAISSER 