Challenge

Create and execute a strategic digital campaign that focused on the Loop Phone Booth as a solution to the open concept office space for CEOs and business owners.

What Did We Do?  

I served as the Account Manager and Strategist on this campaign. Working with the Managing Director at Social Lite and the team at ONETWOSIX Design, we crafted a digital campaign plan to generate leads for a Loop Phone Booth Price Guide that included:

  • Blog content
  • Facebook posts
  • LinkedIn posts
  • Google AdWords 

After the strategy phase, I worked with a Content Specialist to create the campaign assets, and help guide the content strategy, which can be read here: Loop Client Brief

I also guided the ONETWOSIX Design team on copy for the pricing guide, as well as other marketing materials such as the CTAs on their website.

Facebook samples 

 

 

 

Blog

Screen Shot 2018-05-05 at 7.06.10 PM

Results

  • In one month, we were able to generate 106 opt-ins for the Loop Phone Booth Price Guide. There are now over 500 opt-ins for the price guide.
  • We increased sessions to the Loop website from 714 in March to 1,374 in April and continue to do so month over month.
  • The team at ONETWOSIX Design has seen sales increase in just one month.

Screen Shot 2018-05-06 at 2.32.55 PM

Published by Marina Khonaisser

Hi! My name is Marina Khonaisser and I'm a seasoned writer, passionate traveler and savvy digital marketer.