Challenge
Create and execute a strategic digital campaign that highlights the Loop Phone Booth as a solution for CEOs and business owners in open-concept office spaces.
What Did We Do?
I served as the Account Manager and Strategist on this campaign. Working with the Managing Director at Social Lite and the team at ONETWOSIX Design, we crafted a digital campaign plan to generate leads for a Loop Phone Booth Price Guide that included:
- Blog content
- Facebook posts
- LinkedIn posts
- Google AdWords
After the strategy phase, I worked with a Content Specialist to create the campaign assets and help guide the content strategy, which can be read here: Loop Client Brief
I also guided the ONETWOSIX Design team on copy for the pricing guide, as well as other marketing materials, such as the CTAs on their website.
Facebook samples
Blog
Results
- Within one month, we successfully generated 106 opt-ins for the Loop Phone Booth Price Guide. There are now over 500 opt-ins for the price guide.
- We increased sessions on the Loop website from 714 in March to 1,374 in April and continue to do so month over month.
- The team at ONETWOSIX Design has seen sales increase in just one month.
MARINA KHONAISSER 