Challenge
The Art Gallery of Alberta realized just how important Instagram had become in the world of digital marketing, and the communications team was eager to put together a communication strategy focused on Instastories to present to upper management.
The upper management was hesitant when it came to using Instastories because they were unsure if it matched an art gallery’s brand and persona.
What Did I Do?
I was tasked with first compiling a competitive analysis and answering the question: What were other museums and galleries doing on Instagram?
After completing a 32-page competitive analysis, my next step was to put together an in-depth communications plan that would guide the AGA’s Instastories strategy.
Over a two-month process, I then created a 50-page communication strategy for the Art Gallery of Alberta to utilize, which included:
- An executive summary
- SWOT analysis
- GOST analysis
- Noted competitors
- Detailed section about Instastories and best practices
- AGA Instastory categories and strategy
- Instastory scheduling recommendations
- Additional resources
Below are some Instastory samples I created for the AGA.
Results
The strategy was approved by upper management and implemented by the communications team.
Please contact me directly to receive a copy of the whole strategy.
MARINA KHONAISSER 