Challenge

Our CEO was interested in growing our astrology brand and reaching a younger audience. The team wanted to create a TikTok account from scratch so we could use the platform for top-of-funnel awareness and grow it quickly.

What Did I Do?

I developed a trend-responsive content strategy, wrote and produced rapid-turnaround videos, and optimized captions and hashtags based on what performed best in the astrology niche.

I also monitored performance in real time, adjusted the content mix daily, and engaged with other astrology brands and influencers on the platform.

I utilized existing videos from our website and turned top-performing blog content that did well with our younger audience into videos.

Results

The account grew from 0 to 2,000+ followers in just four days, with several videos outperforming industry benchmarks. This validated the strategy and gave the brand an entirely new acquisition channel.

Published by Marina Khonaisser

Hi! I'm Marina, a content and social media expert passionate about building brands and developing online strategies that tell captivating stories.

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